[LG Bliss is equipped with a 3" touch screen, Bluetooth, 2.0 MP camera, music player and microSD port with 16GB support.]

San Diego and Chicago -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) and U.S. Cellular today announced the all new LG BlissTM available to customers in early September. Equipped with a large 3” touch screen, Bluetooth technology, 2.0 megapixel camera and camcorder, music player and microSD port with 16GB support, all in a sleek, rounded design, LG Bliss will be sure to capture everyone’s attention.

LG Bliss is a full touch screen device with a full QWERTY onscreen keyboard, great for emails and texting. Offering the perfect package, LG Bliss includes a full HTML Browser, an E-mail Client with new message notifications. The animated screen allows customers to navigate between four customizable home screens making it easier to stay connected with friends. LG Bliss includes Your Navigator, an application that provides all the features of an advanced car navigation system on a wireless phone.

The full music player offers features like background music mode, which allows multitasking while listening to music in the background using Stereo Sound via headset and Bluetooth® wireless technology. Customers can also create and manage playlists, and import playlist files in MP3 format on to a microSD card. With 16GB support, it’s a great way to expand memory for more music, pictures and videos.

“Together, LG and U.S. Cellular found another way to push the limits,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. “LG Bliss’ UI technology is not the only feature ahead of its time. The design of this handset has taken the meaning of “sleek” in mobile phones to a new level.”

“Our Customers look for the best phones when it comes to design, quality and technology,” said Alan D. Ferber, Chief Marketing Officer at U.S. Cellular. “The LG Bliss offers a variety of advanced, user friendly features that help our customers keep up with the latest technology and stay connected anytime, anywhere.”

By including easyedgeSM, U.S. Cellular’s suite of enhanced wireless data application services, LG Bliss allows customers to send and receive e-mails and provides access to news and weather applications, games and hundreds of other useful applications. The phone comes preloaded with Your Navigator, which provides voice turn-by-turn directions, Tone Room, a ringtone shop with music from every genre and City ID, an enhanced Caller ID feature that displays the city and state of incoming calls.

LG Bliss is available at U.S. Cellular retail locations, or via www.uscellular.com

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