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Android Key to Defining Mobile Experience from Operators
Posted: 25-Sep-2009 [Source: Strategy Analytics]

[Strategy Analytics releases new report showing carriers are focusing on operating systems like Android which give them greater control of the user experience.]

Boston -- Due to the rise of mobile internet and its associated revenue opportunities, cell phone carriers are trying to wrestle control of the user experience away from device manufacturers. Operators are focusing on open operating systems, such as Google’s Android, which allow them greater design input, and create additional revenue opportunities from application downloads. The next big advance in mobile user experience will come from digital home convergence. These findings were based on interviews conducted with cell phone operators in the US and Western Europe. Details may be found in the Strategy Analytics Wireless Media Labs report, “Mobile Operators Aiming for Control and Convergence of the User Experience.”

“Cell phone carriers still face many barriers to delivery of an optimal user experience,” commented Chris Schreiner, Senior Analyst at Strategy Analytics. “Organizational structures that do not foster communication between different product and service groups are a major obstacle to developing a holistic experience.”

Kevin Nolan, Vice President in the Strategy Analytics User Experience Practice, added, " Operators that offer so-called ‘Triple Play’ packages combining broadband, TV and cell phones, have an immediate head start on the ability to make the next leap in mobile user experience into the digital home.”

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