LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today introduced LG Text Ed, a multifaceted campaign that provides parents with the know-how and resources they need to promote responsible mobile phone usage among their text-savvy children. Through extensive in-depth research, LG discovered that mobile phone misuse such as sexting, harassment, sending gossipy texts, and forwarding inappropriate images is prevalent among today's teenage youth. Yet, many parents are still in the dark about the myriad ways kids can misuse their mobile phones.
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A first-of-its-kind program among mobile phone manufacturers in the U.S., LG Text Ed includes an advisory council of experts who will provide parents with information on a range of topics -- from sexting to phone etiquette to driving while texting -- via a new website: www.LGTextEd.com. Building on its highly praised Give It A Ponder viral campaign that targets teens with comedic and lighthearted web-based videos, LG Text Ed will reach parents through a dedicated website and a variety of online and public service type marketing platforms.
Designed to be a one-stop-shop for anyone seeking guidance on text messaging behavior, the LG Text Ed website will house resources from the advisory council such as monthly articles, tips, videos and an interactive question and answer forum. Other tools include www.lgdtxtr.com, a site that allows parents to familiarize themselves with common texting terminology and to decode cryptic text messages their kids may be using.
To ensure its LG Text Ed campaign provides parents with credible and helpful strategies, LG Mobile Phones conducted research with tweens and teens across the country to gain valuable insights into certain mobile phone behaviors such as sexting, harassment and other practices. Based on their in-depth research, LG discovered that negative mobile behavior is so deeply engrained in teen culture that it often fails to register as negative at all.
LG also learned that a certain group of teens is more likely to engage in negative cell phone behavior than others; the company has classified this group, the "Tabloid Teens." The youth associated with this term usually belong to an accepted social circle or clique, and use gossip as a form of social currency to further their status among peers. These sensation-craving teens were found to be the perpetrators of this behavior as well as the victims. This is in stark contrast to the widespread belief that bullies single-out those of a perceived lower social status.
From the research, LG realized three key take-aways:
* Negative cell phone behavior is extremely common among teens, and assumes many formats (gossipy texts, embarrassing photos, threats, etc.) Every single respondent interviewed agreed that negative cell phone behavior is common among their peers -- a regular part of teen life -- and most were able to provide detailed examples.
* Teens don't call this behavior "bullying"; it differs significantly from traditional bullying, and in fact, teens don't typically regard it as intentionally hurtful.
* The role of pure "bystander" doesn't exist: at some point, nearly all teens have been actively engaged in behaviors that bully. Teens readily admit to being "bystanders" to negative cell phone behaviors, and feel little shame about their role in the action, even when they are passively or actively passing along information they receive.
LG is committed to combating these staggering findings with a comprehensive initiative that seeks to equip parents with the best tools to educate themselves and their children. For more information on the LG Text Ed campaign and additional information on mobile phone misuse please visit, www.lgtexted.com. Details of the teen focus campaign Give It A Ponder can be found at www.giveitaponder.com. To review the in-depth research results please refer to the related document section at http://multivu.prnewswire.com/mnr/lg-one/42589.