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LG Mobile Phones Announces Winners of 3rd Annual Design the Future Competition
Posted: 01-Jun-2010 [Source: LGE]

[LG's 3rd Annual Design and Future Competition winners were chosen from over 400 entries battling for $80,000 in awards.]

San Diego -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today announced the winners of its 3rd Annual Design the Future Competition. The ideation competition challenged participants to create a mobile phone concept to define the future of mobile communication. By partnering with crowdSPRING, more than 400 designs were submitted during the six-week competition in a battle for more than $80,000 in awards. LG awarded $20,000 plus a Wacom Intuos4 medium tablet to the first place winner, $10,000 to second place, and $5,000 to third place. Each of the top three winners will also receive professional design and sketching software from sponsor Autodesk, Inc. LG also presented 37 honorable mentions with $1,000 each!

The first place winning entry was a team effort by Zack Filbert, Chris Carpenter, James Connors, and Kees Luyendijk, four second year industrial design students from the same design class in Virginia Tech. Together, they created the AL-i concept around the functionality of a smartphone for one-handed use. The winning concept showcased detailed, innovative examples of form and interface scenarios for one-handed usage inspired by their own research. These four students will receive $20,000 plus Autodesk Alias Sketch software, the newest application from Autodesk for exploring concepts and producing stunning artwork.

The second place winning entry – titled Premium – is a mobile phone with 3D interface that connects the phone and the car together to adjust in-car climate, control the infotainment system, select seat memory, check tire pressure, gauge the fuel amount, etc. It should come as no surprise that the winner, Nouphone Bansasine, is a professional car designer.

This year's competition marked the first-ever Prop Mater's Choice Award which was given to Dua Xiong for his cutting-edge design titled the Flutter. A smartphone that fans open to reveal a beautiful flexible OLED touch screen that scrolls radially, the Flutter has won the opportunity to be featured in future blockbuster film.

Participants submitted a wide range of ideas including accessories and concepts for the disabled. For example, an honorable mention – titled Atlas – is a smartphone that docks into a base which projected the pages, so you can view multiple applications simultaneously. The dock features a tracking system which senses your hand gestures, so you can spin the pages in a loop and zoom in and out. Another honourable mention – titled Surface – is a watch phone for the blind and features a Braille keypad and a unique shape, so you can distinguish orientation of the phone by feel.

"We continue to be impressed with the imagination of the participants," said Ehtisham Rabbani, vice president of marketing and innovation for LG Mobile Phones. "Although we listen to our consumers daily, LG's Design the Future Competition invites a different type of conversation."

"We are extremely pleased to partner with LG on this innovative project," said Ross Kimbarovsky, co-founder of crowdSPRING. "We see great potential for the future of this program and tapping into the best talent out there for affordable logos, web designs and writing services."

Judges in this year's competition included 2009 Design the Future Competition participant, Gwen Frederick. Impressed with her talent and creative promise, LG hired Frederick as a full time employee after seeing her innovative design. This year's competition also attracted a record number of submissions from design enthusiasts. Entries were judged on three criteria: creativity/originality, need fulfillment, and feasibility. Any U.S. resident over the age of 18 years (or age of majority in state of residence) and older was eligible to submit a concept. Both seasoned and aspiring designers used their imagination, creativity and 2D and 3D engineering software such as the free trial of Autodesk SketchBook Pro to develop their designs. Ideas were accepted from March 15 to April 26, 2010 and were submitted online through crowdSPRING.

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