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Sprint Earns High Marks in 2010 American Customer Satisfaction Index
Posted: 17-Jun-2010 [Source: Sprint]

[The 2010 American Customer Satisfaction Index results had Sprint improving its overall score by 14 points in the last two years becoming the most improved company in customer satisfaction.]

Overland Park, Kan. -- Sprint is the most improved company in customer satisfaction, across all industries, over the last two years, according to results from the 2010 American Customer Satisfaction Index.

“Sprint has made improving the customer experience our top priority, and the ACSI index improvement is one more validation that we are achieving this goal,” said Dan Hesse, Sprint CEO. “We have focused on improving customer care, enhancing the value of the retail experience by introducing our “Ready Now” device set-up and education service, and by simplifying our rate plans through innovations like Simply Everything and Any Mobile, Anytime.”

Sprint’s improvement was driven in part by substantial gains in two aspects of the survey. In the area of customers’ perceptions of value, Sprint now leads both AT&T and Verizon. The company also achieved an impressive improvement in the area of customer loyalty. With these gains, the company’s overall ACSI score jumped 14 points over the last two years. In the last six years of the ACSI survey, no other company has improved its satisfaction score by that many points in a two-year period.

“With Sprint reducing its operational costs, improving customer satisfaction, and differentiating itself in its marketing, we believe that it will rebound this year more strongly than most people expect,” said Carl Howe, director of Consumer Research at Yankee Group. “In addition to its offerings of 4G services and iconic handsets such as the new HTC EVO 4G, we see consumers returning to Sprint for one very old-fashioned reason: Sprint’s working hard to earn their business.”

The improvements in the ACSI survey come as Sprint has seen nine consecutive quarters of improved customer satisfaction and first call resolution. The company’s improvements have also been recognized by other independent third-parties, including Sprint winning the #1 spot for both overall satisfaction for wireless voice service providers and wireless data service providers in a Yankee Group and Mobile Enterprise magazine survey of large business decision makers. Sprint also ranked high in small and medium business customer satisfaction. Also noteworthy was Sprint’s two-year Reputation Pulse™ score increase in Reputation Institute’s 2010 U.S. Most Reputable Companies Study (published annually in Forbes). Sprint’s 18.22 percent gain puts its improvement in the top 10 percent of the 150 largest U.S. companies, ahead of both AT&T and Verizon.

The American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The overall ACSI score factors in scores from more than 200 companies in 44 industries and from government agencies over the previous four quarters. The Index was founded at the University of Michigan's Ross School of Business and is produced by ACSI LLC. ACSI can be found on the Web at www.theacsi.org.

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