Furthering its commitment to small businesses, AT&T* today announced that it has joined forces with Apriva, a leader in the wireless payment industry, to deliver new mobile payment applications that can enhance productivity and cash flow. The applications, AprivaPay™ and AprivaPay Professional, turn smartphones into point-of-sale devices that accept credit and debit card transactions. AT&T is the first wireless carrier to provide mobile point-of-sale solutions from Apriva.
According to Generator Research, an independent market research firm, the worldwide mobile payments market is expected to grow from $68 billion in 2009 to more than $600 billion by 2014, a compound annual growth rate of more than 50 percent over the next five years. The Apriva applications provide small businesses with a reliable and secure vehicle to seamlessly tap into this growth.
"Sales increase when small businesses accept payment cards," said Michael Antieri, president, advanced enterprise mobility solutions, AT&T Business Solutions. "And given that an overwhelming majority of small businesses use smartphones, offering a mobile application that ties together payment cards and smartphones makes perfect sense. By offering these new mobile applications from Apriva, AT&T is helping small businesses create 'virtual storefronts' in the field, enhancing cash flow while minimizing back office processes such as billing."
AprivaPay™ is a browser-based application that enables businesses to process credit and debit transactions through the browser of their mobile phones. AprivaPay Professional is a full featured application that is downloaded directly onto a smartphone. Additionally, the service can be integrated with an optional card reader and a receipt printer, allowing businesses to obtain the financial benefits of "card present" transactions, along with printing receipts.
Apriva is a leader in wireless payment processing. Its wireless technology is utilized by most major banks, as well as governments around the world. For more information on AprivaPay™ and AprivaPay™ Professional from AT&T visit www.att.com/apriva.
Small and medium businesses interested in learning more about AprivaPay™ from AT&T and other mobile applications can visit the Small Business Mobile Application Recommender Tool (SMART) at www.att.com/SMART to identify which mobile application is right for their business. AT&T has added AprivaPay to its portfolio of AT&T mobile applications and authorized users can conveniently purchase it directly from AT&T via this online self-service tool.