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Walmart Family Mobile Powered by T-Mobile Introduced
Posted: 14-Sep-2010 [Source: Wal-Mart]

[Wal-Mart announces launch of Walmart Family Mobile powered by T-Mobile, a post-paid cell phone service offering unlimited talk and text.]

Bentonville, AR -- To help families stay connected while saving money, Walmart announced it will launch Walmart Family Mobile™ powered by T-Mobile, a new brand of post-paid cell phone service that offers the best value for unlimited talk and text. Walmart Family Mobile is a new monthly post-paid plan available without a contract or multi-year commitment, and offers a family of three savings of up to $1,200 per year compared to the leading national unlimited talk and text plans*. The service will be provided by T-Mobile over its nationwide network, and will be sold exclusively by Walmart in nearly 2,500 stores starting Sept. 20.

Walmart Family Mobile was designed with families in mind, and offers the easiest, most affordable way to enjoy high-quality post-paid service. Every line has Unlimited Talk & Text, so customers can be assured of no surprise overages when they receive their bill each month. The first line of service is just $45 per month, and each additional line is only $25 per month. In addition, Walmart Family Mobile has phones for the whole family from Samsung, Motorola and Nokia, including phones with the Android Operating System, QWERTY keyboard, touch screens and other features. Since there is no annual contract, customers can upgrade anytime by purchasing a new handset with no extra fees or contract commitment.

"Walmart Family Mobile makes it more affordable to build meaningful relationships with family and friends so that even when budgets are limited, time spent communicating with loved ones isn't," said Greg Hall, vice president of merchandising, Walmart U.S. "This plan provides families with the flexibility to connect with each other without surprise charges and with the added benefit of one of the most trusted wireless network providers."

"Walmart is known for great value and we're pleased to offer our robust network of nationwide coverage for Walmart Family Mobile," said Jim Alling, Chief Operations Officer, T-Mobile USA. "This new service is an innovative approach, offering post-paid customers a low-cost alternative for unlimited voice, messaging, web and inexpensive international calling."

Data plans are also easy and affordable with Walmart Family Mobile. Activated accounts come with a free preloaded 100MB WebPakTM — which provides access to the internet — for every line of service. The WebPakTM is shared among all lines on an account and unused data never expires. Additional WebPakTM refill cards are purchased upfront in stores or online at www.walmart.com/familymobile, ensuring there are no overage fees or monthly data fees. The WebPakTM can also be used to make international calls to several countries for as low as 5 cents per minute**, as well as download ringtones, games and other apps.

More information about Walmart Family Mobile will be available later this week online at www.walmart.com/familymobile.

*Claim based on comparison against comparable post-paid unlimited talk and text family plans with three lines of service offered by AT&T and Verizon; does not include taxes and fees or cost of phone. Plan features, service limitations and requirements may vary among carriers. Data obtained from AT&T and Verizon websites as of Sept. 2010.

** The WebPakTM can be used to make international calls at 5 cents per minute to any mobile or landline number in Mexico, Canada, Argentina, Belgium, Bermuda, China (including Hong Kong), Colombia, Costa Rica, India, Malaysia, Singapore, South Korea and Thailand.

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