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Sony Ericsson Initiates Android App of the Week on Facebook
Posted: 22-Sep-2010 [Source: Sony Ericsson]

[Sony Ericsson Developer World team to select the best Android app of the week to share with the Sony Ericsson Facebook community. First app of the week--Moodagent.]

London, UK -- Sony Ericsson has begun rolling out Android Application of the Week concepts through its Facebook page.

Each week a different app will be highlighted on the Sony Ericsson Facebook wall, along with any relevant information and the app's QR code so that android users can scan it and be directed straight to the app on Android Market.

The first app of the week will be Moodagent, which can create playlists that are specific to the mood of the user, also facilitating a mixture of sentiments using a dynamic mood engine. Moodagent syncs with the users' music collection to automatically create exciting new combinations of music to keep the user entertained.

The concept will be directed by the Sony Ericsson Developer World team, which will select the best apps to share with the Sony Ericsson Facebook community. The team will pick one application per week to share with the brand's fans.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "With Android App of the Week Sony Ericsson can recommend applications to ensure fans maximise their enjoyment of Sony Ericsson's Android phones. The Sony Ericsson Developer World team will ensure they choose a variety of different applications so our fans are always entertained when using their Sony Ericsson phone."

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