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Best Buy Mobile® Launches Free Phone Fridays for the Month of October
Posted: 29-Sep-2010 [Source: BestBuy]

[BestBuy announces new promotion featuring four free mobile smartphones--one from each carrier--on Fridays during October.]

Minneapolis -- Best Buy Mobile announces at its Holiday Preview event in New York that it is giving consumers another reason to be thankful for Fridays in October: Free Phone Fridays. Beginning Friday, Oct. 1 and running every Friday in October, Best Buy Mobile will feature four free mobile phones (one from each carrier) in all Best Buy and Best Buy Mobile specialty stores, as well as online at BestBuy.com/Mobile. Each week this new promotion will feature at least one high-end, in-demand smart phone. The free promotion phones require a new two-year activation.

To launch this effort in style, Best Buy is featuring the following phones for free on Friday, Oct. 1:

* Samsung Fascinate (Verizon)

* BlackBerry Curve (Sprint)

* HTC Aria (AT&T)

* Samsung Gravity 3 (T-Mobile)

“We are seeing an amazing amount of curiosity and demand for mobile phones right now, especially smart phones, and we want to give consumers another reason to visit Best Buy Mobile in October,” said Scott Anderson, the head of merchandising for Best Buy Mobile. “While we already offer a number of free mobile phone options for our customers every day of the year, launching ‘Free Phone Fridays’ with a great smart phone like the Samsung Fascinate shows that Best Buy Mobile is serious and committed to bringing the best mobile technology and best deals to our customers.”

The specific weekly deals will be announced in stores and online, including Best Buy Mobile’s Facebook page and Twitter account, at 1 p.m. central time on the Thursday prior to that Friday’s one-day specials. The free phone offer requires new two-year activation and minimum quantities will vary by store. There are no rain checks or price matches and the offer is not valid on prior purchases.

Best Buy Mobile has become a leading destination for smart phones and accessories, in part because of the promises the store offers its customers: better choice of phones and networks; impartial, informed advice; straightforward pricing; and someone to be there for the life of the phone.

In addition, Best Buy Mobile offers an array of services aimed at improving the mobile phone buying experience, including:

* Upgrade Checker: A quick and easy service that gives customers the ability to see when they are eligible for their next phone upgrade. When the upgrade time is nearing, customers receive a complimentary reminder call, e-mail or text message.

* Walk Out Working™: Free in-store smart phone setup by a Best Buy Mobile Phone Specialist who will sync personal email accounts, set up Bluetooth headsets, transfer contacts and activate other services to allow the customer to leave the store with a fully functional new smartphone.

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