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Few smartphone owners are loyal to their brand: survey
Posted: 29-Nov-2010 [Source: Reuters]

[German research company GfK survey results found just 25 percent of smartphone owners planned to stay loyal to the operating system running their phone,]

London (Reuters) -- "The survey found that just 25 percent of smartphone owners planned to stay loyal to the operating system running their phone, with loyalty highest among Apple users at 59 percent, and lowest for Microsoft's phone software, at 21 percent.

Of users of Research in Motion's BlackBerrys, 35 percent said they would stay loyal. The figure was 28 percent for users of phones running Google's Android software, and 24 percent for users of Nokia Symbian phones."

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