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In-Stat Researches Top Usages for Future Tablet Owners
Posted: 19-Jan-2011 [Source: In-Stat]

[In-Stat says top future uses for tablets include email, personal information management, and multimedia consumption. In addition, over 40% of future tablet purchasers plan to buy an Apple iPad.]

Scottsdale, AZ -- Consumer awareness of tablet computers is at an all time high, thanks to the Apple iPad launch. After close to a decade of negligible demand, the tablet market is finally gaining mass market appeal. So what do future owners plan to use their tablets for? New In-Stat (www.in-stat.com) research identifies the top three ranked uses for future tablet owners as email, personal information management, and multimedia consumption (audio, video and gaming).

"Last year's small crop of tablets was being touted as potential e-readers; a way to compete against the extremely popular Amazon Kindle lineup," says Stephanie Ethier, Senior Analyst. "But this next generation of tablets is clearly being marketed as consumer multimedia consumption devices positioned to compete squarely against the Apple iPad."

Recent research findings include:

* Worldwide tablet shipments are expected to reach over 58 million units in 2014.

* Nearly 55% of survey respondents that own tablets spend 9 hours or more using their tablet each week.

* Over 40% of future tablet purchasers plan to buy an Apple iPad.

* The strongest shipment growth begins in the latter portion of our forecast period.

New In-Stat research, US Consumers' Attitudes and Behaviors Toward the Emerging Tablet Market (#IN1104919ID), surveys US consumers to determine attitudes and behaviors toward the burgeoning tablet market

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