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1 in 5 Smartphone Owners Admit to Being Addicted
Posted: 25-Feb-2011 [Source: Crowd Science]

[Higher numbers of iPhone users admit to being "addicted" to their smartphones compared to BlackBerry owners.]

Mountain View, CA -- Crowd Science today announced its latest JustAsk! survey results exposing consumer smartphone behavior and attitudes. In the study, respondents -- all smartphone owners -- revealed a number of interesting habits and opinions, including:

* One in five respondents admit to being addicted to their smartphones. Agreement with this sentiment skewed higher among iPhone owners at 26%, compared with 13% of BlackBerry owners. * Those between the ages of 30 and 49 are heaviest users of smartphone features, while respondents who are 50+ use fewer features (particularly text messaging, games, and social media) and do so less frequently. * 25% of smartphone owners say they perform local and map-based activities less than once a month, 11% indicate they never do so, and 58% go-local at least once a week. * 89% of smartphone owners believe it is taboo to break-up with someone via text message. * If their phone fell in a public toilet, 57% would fish it out! Agreement was highest among iPhone owners, at 65% compared with 49% for BlackBerry owners.

About the Study: Ownership of iPhone, Android and BlackBerry phones were evenly distributed across respondents. Smartphone brand ownership also showed little variation between age and income groups; however, more Android than BlackBerry owners were male. The research was based on a sample size of over 800 people. Copies of the JustAsk! smartphone study are available by request at http://crowdscience.com

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