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Apple, Google Collect User Data
Posted: 22-Apr-2011 [Source: WSJ]

[Both Google Android and Apple iPhone handsets transmit location data multiple times a day back to those companies as they build huge data bases in efforts to tap into the multi-billion dollar location-based services market.]

By Julia Angwin and Jennifer Valentino-Devries (WSJ) -- "The widespread collection of location information is the latest frontier in the booming market for personal data. Until recently, most data about people's behavior has been collected from personal computers: That data generally can be tied to a city or a zip code, but it is tough to be more precise. The rise of Internet-enabled cellphones, however, allows the collection of user data tied with much more precision to specific locations.

This new form of tracking is raising questions from government officials and privacy advocates. On Wednesday, Rep. Markey sent a follow-up letter to Apple asking why the company is storing customer-location data on its phones."

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