Novatel Wireless (NASDAQ: NVTL), a leading provider of wireless broadband solutions, and Best Buy Connect(SM), Best Buy's mobile broadband service, today announced the arrival of two mobile broadband devices. The 3G MiFi® Mobile Hotspot (MiFiRF-MFH2) and USB Broadband Device (RF-BCD2) give Best Buy Connect subscribers fast, instant-on Internet connectivity on the go.
"We're finding that our customers want choices in service providers, plans and devices for mobile broadband," said Jed Stillman, vice president of Best Buy Connect. "Novatel Wireless has a great reputation for creating intelligent solutions that help consumers stay connected wherever and whenever. We're delighted to partner with them on delivering a really smart and easy way to maintain those connections."
Built from Novatel Wireless' technology, the Best Buy Connect devices are branded Rocketfish, a Best Buy private label brand that represents a portfolio of simple hardware solutions that enable connectivity. The 3G MiFi Mobile Hotspot (MiFiRF-MFH2)delivers high speed internet access anywhere, anytime for multiple users and devices. Users can connect and share broadband speeds with up to five Wi-Fi enabled devices at once—PCs, cameras, digital media players, tablets, gaming consoles and more—with the touch of a button. The 3G MiFi Mobile Hotspot provides up to four hours of active use on a single charge and fits in the palm of your hand.
The USB Broadband Device (RF-BCD2) manufactured by Novatel Wireless is an EV-DO RevA modem. Extremely durable and compact, the USB Broadband Device combines a variety of innovative features into a tiny form factor. The device's integrated microSD™ slot enables the seamless storage and transport of up to 32 GB of files, photos or videos on a hot-swappable, removable microSD storage card. At just over two inches long and weighing less than an ounce, the device is designed to work with any laptop, tablet PC or desktop running Windows® or Mac® operating systems and equipped with a USB port. The USB Broadband Device features an internal, advanced dual band diversity antenna for enhanced performance on the fringe areas of networks and in highly mobile environments, as well as an optional external antenna port.
"We are thrilled to support Best Buy Connect's visionary market approach as the one-stop-shop for anywhere Internet connectivity and flexible prepaid plans," said Rob Hadley, CMO of Novatel Wireless. "We believe the 3G MiFi Mobile Hotspot and USB Broadband Device are an excellent fit with Best Buy Connect's portfolio of plug-and-play mobile broadband solutions."
With these devices, Best Buy Connect will offer a range of no-contract, prepaid 3G plans, starting as low as $10. As with other Best Buy Connect subscription services, consumers get the benefit of Best Buy across their experience end to end – from activation to billing and support.
The new Best Buy Connect Rocketfish mobile broadband devices are now available at Best Buy's CowBoom online outlet store and at Best Buy Express kiosks located in at major airports across the country starting June 27. The devices will retail for $119.99 for the MiFi and $79.99 for the USB modem.