|Leap Announces Expanded Availability of Cricket Products and Services|
Posted: 22-Sep-2011 [Source: Leap Wireless]
[Cricket products and services to be available at major retailers including Best Buy, Walmart, Donnar General and HSN.]
San Diego, CA -- Leap Wireless International, Inc. (NASDAQ:LEAP - News), the parent company of Cricket Communications, Inc., a leading provider of innovative and value-driven wireless communications services, announced a major retail expansion today that will result in Cricket products and services being available to consumers nationwide. During the next two months, Cricket's innovative products and services will be launched in key major retailers including Best Buy, select Walmart locations, Dollar General and through one of America's most popular interactive multi-channel retailers, HSN. Today's announcement takes advantage of Leap's wholesale agreement with Sprint that is expected to support the Company's goal of establishing Cricket as the national value leader in the rapidly expanding prepaid wireless segment.
"This is a significant milestone in the plans we announced last year to create a new, hybrid wholesale and facilities-based model that is unique in the wireless industry," said Doug Hutcheson, president and chief executive officer for Leap. "We are excited to bring Cricket's innovative wireless products to a large group of consumers who until now have not been able to take advantage of the tremendous value these products provide. In addition, we're happy to bring Muve Music, our fast-growing music service designed specifically for the mobile phone, to music lovers, especially as we near the important holiday season."
Cricket began providing wireless services in 1999 and now serves approximately 5.7 million customers in the 35 states where it has built and operates its own networks and a network of company owned retail stores and independent dealers. Under the unique wholesale roaming agreement announced last year, the company will, over the next two months, roll-out Cricket products and services to customers across additional markets in the 35 states it currently serves as well as into new markets. Cricket products will be available in more than 11,500 locations once the new retail expansion is complete.
"This move greatly expands the scope of our business and we believe this and other initiatives the Company has previously initiated will further the momentum we are seeing in voice customer growth and increased penetration and keep us on a trajectory of growth," continued Hutcheson.
Cricket products and services will be available in more than 1,300 Best Buy stores nationwide beginning September 25. A wide range of devices and service plans will be available to national retail customers and further announcements will be made soon regarding Cricket's availability in the other retailers announced today.
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