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OfficeMax Announces Mobile Products and Assisted Sale Pilot with RadioShack
Posted: 16-Nov-2011 [Source: OfficeMax]

[OfficeMax test stores in the San Francisco market will have RadioShack employees assist in selling mobile products and services.]

Naperville, IL -- OfficeMax® Incorporated (NYSE: OMX - News), a leader in office supplies, technology and services, today announced a strategic pilot with RadioShack Corp. (NYSE: RSH - News), a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. Under this agreement, OfficeMax will pilot the RadioShack Mobile offering in the San Francisco market beginning in January 2012 . As part of this pilot program, RadioShack employees will offer mobile products and services, including prepaid and postpaid wireless products, accessories and service plans, as well as assist in selling OfficeMax consumer electronics products and services, in approximately 15-20 OfficeMax stores.

"We are evaluating a range of strategic retail partnership arrangements that will improve store productivity and make our stores a highly attractive destination to our customers," said Ravi Saligram , President and Chief Executive Officer. "We are excited to bring in RadioShack's expertise in providing wireless solutions and consultative sales expertise which will complement our enhanced technology offering in our upcoming pilot."


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