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Red-Hot Kindle Fire Blazes its Way to Second Place in Media Tablet Market
Posted: 05-Dec-2011 [Source: iSuppli]

[iSuppli reports Amazon has moved into second place in the global media tablet business in the fourth quarter with a 13.8 percent market share compared to first place Apple's 65.6 percent market share.]

By Rhoda Alexander -- "Just two weeks after its introduction, Amazon’s Kindle Fire already is shaking up the market, with the device expected to surpass all other iPad rivals to take second place in the global media tablet business in the fourth quarter.

Coming up from zero in the third quarter, Amazon will ship 3.9 million Kindle Fire tablets during the last three months of 2011, according to a preliminary projection from the IHS iSuppli Display Materials & Systems Service from information and analysis provider IHS (NYSE: IHS). This will give the company a 13.8 percent share of global media tablet shipments in the fourth quarter, exceeding the 4.8 percent held by No. 3 Samsung, and second only to Apple’s commanding 65.6 percent portion of the market."

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