NTT DOCOMO, INC. and The Walt Disney Company (Japan) Ltd. jointly announced today that they will introduce an exclusive smartphone brand, “Disney Mobile on docomo,” beginning with the launch of one model in late February and a second model in March.
The “Disney Mobile on docomo F-08D” model will go on sale in the end of February and the “Disney Mobile on docomo P-05D” model will launch in March. Both models will be sold in Japan only.
The magical world of Disney is featured throughout the two smartphones, from their outer designs to user interfaces, including main displays and screen icons. Both models are waterproof and compatible with popular DOCOMO services, such as Osaifu-Keitai® mobile-wallet services.
Smartphones developed by the two companies will be sold by DOCOMO under the “Disney Mobile on docomo” brand.
A variety of exclusive benefits and special services and content will enable users of these smartphones, including adult women and others, to encounter unique Disney experiences.
Exclusive content and services will include:
Access to Disney full-length animations, live actions and overseas dramas.
Digital content from Disney, such as puzzle and music game applications for children and family-entertainment.
Original Disney applications, live wallpapers and more.
Various customer benefits in cooperation with Tokyo Disney Resort.