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GSMA Mobile World Congress 2012 Shatters Attendance Records
Posted: 01-Mar-2012 [Source: GSMA]

[GSMA reports attendance up by 11% over the 2011 Mobile World Congress along with plans to move to larger venue in Barcelona next year.]

Barcelona -- The GSMA today reported that more than 67,000* visitors from 205 countries attended the 2012 Mobile World Congress, a new record for the mobile industry's premier event. The four-day conference and exhibition attracted executives from the world's largest and most influential mobile operators, software companies, equipment providers, Internet companies and media and entertainment organisations, as well as government delegations from across the globe. More than 50 per cent of this year's Mobile World Congress attendees hold C-level positions, including more than 3,500 CEOs.

"The 2012 Mobile World Congress was a phenomenal success, by any measure. The record numbers that attended this year's event underscore how central mobile is to the lives of people around the world," said John Hoffman, CEO, GSMA Ltd. "This is also illustrated by the breadth of companies that participated at Mobile World Congress, with representation from not only the traditional mobile industry players, but companies from vertical sectors such as automotive, health and finance, among others. It's exciting to see the powerful role mobile has in driving innovation in new markets."

The 2012 Congress hosted more than 1,500 exhibiting companies and occupied 70,500 net square metres of exhibition and business meeting space. More than 3,300 international print, online and broadcast media attended the event to analyse and report on the many significant industry announcements made at the Congress.

According to a preliminary economic analysis just completed, the 2012 Mobile World Congress contributed more than 300 million Euros to the local economy. This represents an increase of more than 25 million Euros over the economic impact of the 2011 Mobile World Congress and is driven by the growth in attendance and in exhibiting companies, as well as the increased footprint of exhibition and hospitality spaces. "The Mobile World Congress is an important contributor to the Barcelona economy, and as a key pillar of the Mobile World Capital Barcelona, it is a positive factor in driving new opportunities for companies and individuals in the city and region," said Hoffman.

Starting in 2013, the Mobile World Congress will be held at the Fira de Barcelona Gran Via, a move which will provide approximately 50 per cent more space and will accommodate continued strong growth and demand for the event. The 2013 Mobile World Congress will be held 25-28 February, 2013.

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