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How earned media can drive mobile app downloads
Posted: 19-Aug-2012 [Source: vernturebeat]

[Gilad de Vries of Outbrain says earned media is a powerful strategy for driving mobile app downloads.]

By Gilad de Vrites (venturebeat) -- "With more than a decade of digital media experience, I’ve seen plenty of bad ideas posing as innovation. For example, a few weeks ago I noticed a QR code that was incorporated into a mobile display ad. I stared quizzically at the screen on my mobile device and thought: How the heck am I going to take an image of that QR code when my camera is on the opposite side of the screen?"

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