HTC, a global leader in mobile innovation and design, today unveiled the HTC One™ X+, a refreshed version of its award winning HTC One™ X smartphone, running the HTC Sense™ 4+ experience on Android™ Jelly Bean. The HTC One™ X+ combines the iconic design, amazing camera and authentic audio experience of the HTC One series, with increased performance, longer battery life and expanded internal storage.
"We are taking the HTC One™ X to a new level with the introduction of the new HTC One™ X+," said Peter Chou, CEO of HTC Corporation. "Our customers will have super-fast browsing, an even better camera and more immersive entertainment with Beats Audio."
Performance, Endurance and Storage
Featuring a 1.7 GHz quad-core NVIDIA® Tegra® 3 AP37 processor and 64GB of internal storage, the HTC One™ X+ LTE version is up to 67% faster than the HTC One™ X LTE, making the HTC One™ X+ the best rated Android phone on the market. Developed to be lightning fast, the HTC One™ X+ enables quicker web browsing, fluid gaming and graphic rendering, and speedy downloads, providing effortless usage on the go.
In addition to its increased performance speeds, the HTC One™ X+ introduces extended performance with the inclusion of a 2100 mAh battery, giving you up to 50% (6 hours) more talk time, and longer to browse the web and enjoy your favorite music and videos.
Imaging, Music and Movies
Combining the amazing camera capabilities of its predecessor* with a series of intelligent features, powered by Sense™ 4+, the HTC One™ X+ has been designed to deliver the most premium mobile experience. The newly launched Self Portrait mode on the front camera helps you capture high quality photos by intuitively detecting the human face at various angles and applying subtle enhancements to skin and eyes. Sightseeing mode makes sure you'll always be ready to capture the moment - one touch of the power button bypasses the lock screen and launches directly into the camera. Two new views in the Gallery display images and videos and group them according to where and when they were taken.
Exclusively available on HTC smartphones, Beats Audio™ provides authentic, studio-quality sound that delivers the most immersive sound experience with an enhanced audio profile, crisper vocals and detailed high notes for your music, games, movies and videos. Making it easier to listen to music out loud, and through Sense™ 4+, the HTC One™ X+ introduces a new Tap and Go function, which allows you to connect the phone and your music to Beats speakers when you tap them. To disconnect, it is just another quick tap.
Providing exclusive access to thousands of movies through HTC Watch 2.0, the HTC One™ X+ will appeal to both the avid film fan and the casual movie-goer. Combined with the introduction of video hub, another benefit of Sense™ 4+, for the first time you will be able to put all your video entertainment in a single place.
Easy Set Up
A new feature in the HTC One™ X+ is HTC Get Started, a new web service that guides the user painlessly through the set-up and personalisation process from a desktop web browser. Designed to enhance the experience of setting up a phone for the first time, this feature ensures that users will get the most out of their new phone from the beginning. With the touch of a button, the user's phone will reflect the settings and apps that were chosen on the Web. Visit start.htc.com for more details.
The HTC One™ X+ will be available in Europe and North Asia from October and in South Asia from November 2012. North America will make a separate announcement regarding availability of the HTC One™ X+. The Android Jelly Bean with HTC™ Sense 4+ update is scheduled to begin rolling out for the HTC One™ S and HTC One™ X from October.
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 HTC One™ X+ (non LTE) is up to 27% faster than the HTC One™ X (non LTE). Source: HTC internal testing
 HTC One™ X+ has up to 37% more talk time than the HTC One™ X (up to 50% for LTE version). 6 hours more talk time (LTE version) and 4.7 hours more talk time (non LTE) when compared to the HTC One™ X. Source: HTC internal testing
 8MP camera with an f/2.0 wide aperture lens, backside-illuminated (BSI) sensor, Video Pic, HDR and one-press Continuous Shooting
 Tap and Go only works on selected Beats speakers, which are sold separately to the handset