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AT&T, Google, Starbucks Back 'PMA' Wireless Power Ecosystem and Open Standard
Posted: 30-Oct-2012 [Source: Power Matters Alliance]

[AT&T, Google, Starbucks join the POwer Matters Alliance in its efforts to create an ecosystem and open standard for smart wireless power.]

Piscataway, NJ -- AT&T, Google and Starbucks today announced that they have joined the Power Matters Alliance (PMA). Founded by Powermat Technologies and Procter & Gamble, the PMA's Honorary Chairman is Google's Vint Cerf – one of the fathers of the Internet - and its board now also includes AT&T, Duracell and Starbucks. The US Government's Energy Star and Federal Communications Commission – both PMA members - are board observers.

Beyond helping set a global standard, the PMA's members and adopters are working together to create a real-world ecosystem of wireless power.

AT&T has begun selling PMA-compatible wireless power cases and charging surfaces in select markets.

Delta airlines installed PMA-compatible Wireless Charging Spots in lounges and gates in leading airports.

Duracell has begun a nationwide retail rollout of PMA-compatible wireless charging accessories through its Duracell Powermat joint venture.

General Motors – the world's largest automaker – will include PMA-compatible wireless charging for smartphones in upcoming models.

Jay Z has installed PMA-compatible Wireless Charging Spots throughout his 40/40 Club in New York.

Madison Square Garden, 'The world's most famous arena,' has begun installing hundreds of PMA-compatible Wireless Charging Spots throughout the arena, as has the brand new Barclays Center, in Brooklyn.

Powermat Technologies – the world's leader in wireless power – has contributed its core technology to the PMA and has committed that all its products will comply with the PMA specification.

Starbucks is testing PMA-compatible Wireless Charging Spots in select Boston stores.

Westfield - one of the world's largest shopping center portfolios – has installed PMA-compatible charging spots in Westfield Garden State Plaza Mall.

The technical work has been initiated by the PMA and operates under IEEE Standards Association (IEEE-SA) Industry Connections 'Power Matters Activity,' officially launched in March 2012. Technical specifications to enable any device to interoperate with the PMA standard are already available to all PMA members – and membership is open to all at


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