[While Apple is still in a leadership position, Samsung has taken a 4X jump over the past quarter.]

Chuck Jones -- "ChangeWave Research has been tracking smartphone buying intentions for the past four years. Apple has seen a steady increase of purchase intentions from the 30%s in the 2008/2009 timeframe to the 40%s in 2010/2011 to the 50%s in 2012. With every new iPhone starting with the 4 the iPhone purchase intention has been higher than the previous version. However, the dropoff one quarter after a new iPhone has been introduced has been the greatest for the iPhone 5 with a 19 point drop vs. 11 points for the 4S, 13 points for the 4 and 8 points for the 3GS."

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