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ZTE Reveals Strategic Collaboration with Intel on Next Generation Smartphones
Posted: 06-Mar-2013 [Source: ZTE]

[ZTE to bring smartphones to market built using the Intel Atom Processor Z2580 platform recently announced at Mobile World Congress.]

Hanover, Germany -- ZTE announces a strategic collaboration with Intel focused on the new Intel® Atom™ Processor Z2580 platform recently announced at Mobile World Congress. The platform will bring significant performance enhancements to the next generation of ZTE smartphones with Intel Inside®.

The collaboration with Intel is an important part of ZTE’s strategy for product development, both in terms of time-to-market and in providing customers’ with a great handset experience. ZTE is currently working with Intel to develop unique smartphones based on the Intel Atom Z2580 processor. The platform’s dual-core processor with Intel® Hyper-Threading Technology provides double the compute performance and up to 3x graphics capabilities over the previous generation Intel® Atom™ Z2460 processor while delivering the same competitive battery life.

This latest engagement builds on the multi-year relationship between ZTE and Intel that has already produced the successful ZTE Grand X IN, ZTE’s first smartphone with Intel Inside. The ZTE Grand X IN was one of the best-selling smartphones in Austria during 2012. The Android*-based device is also available in Germany, Poland, Hungary, Romania, Serbia, Macedonia, Slovakia, Moldova, Greece, Sweden and Norway. It will also soon be available in France.

“The Grand X IN was ZTE’s first flagship smartphone in Europe to feature Intel Inside. We’ve launched it successfully across Europe in strong cooperation with Intel, and as a result have significantly increased our brand awareness in these important markets,” said Mr. Ao Wen, General Manager of ZTE Europe Mobile Devices. “We are looking forward to both continuing and broadening the relationship with Intel to support ZTE’s growth in the high performance smartphone market segment. Intel is one of our strategic partners in the development of cutting-edge new mobile technologies.”

“Our work with ZTE has been instrumental as we work to expand our portfolio of mobile products and bring to market exciting new designs with Intel Inside, It’s great to work with ZTE on the new family of Intel Atom processors for smartphones and we’re confident that the combination of high performance, competitive battery life and overall value will be appreciated by consumers,” said Hendrik Unkel, Director for Marketing and Business Development at Intel.

Intel and Atom are trademarks of Intel Corporation in the United States and other countries.

*Other names and brands may be claimed as the property of others.

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