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January 2013 U.S. Smartphone Subscriber Market Share
Posted: 07-Mar-2013 [Source: comScore]

[comScore releases data showing Apple as the top smartphone manufacturer while Google's Android is the leading smartphone platform for the three months ending January 2013.]

Reston, VA -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share.

Smartphone OEM Market Share

129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points).

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform with 52.3 percent market share, while Appleā€™s share increased 3.5 percentage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).

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