In March 2013 iGR questioned over 1,000 wireless subscribers about their current use of mobile phones and wireless technologies. iGR specifically inquired about their mobile phone and tablet brands, the activities for which they use their smartphones, how they typically use their tablets, as well as how likely they would be to recommend their particular device.
One of iGR's questions regarded the respondents' preferred smartphone screen size. The respondents were asked to indicate the size of screen they would like on their next smartphone, as compared to their current smartphone. Forty percent of all respondents indicated that they would like the same size that they have now, while 21 percent of respondents want a screen that is much bigger. Very few respondents wanted a smaller screen.
"When iGR analyzed these screen size preferences further, we found that the users who perform all of the activities from our list of possible activities were more likely to want a much bigger screen," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. "These users, in addition to users who use their smartphone for both work and personal use, were more likely to desire a larger screen on their next smartphone."
Additionally, for this report iGR determined a net promoter score for all of the major smartphone brands, smartphone platforms, and tablet brands. It was clear that consumers' views of the smartphone brands are not uniform -- two of the major smartphone OEMs scored significantly lower net promoter scores than their competitors.
iGR's new market research report, U.S. Consumers: Rating their Satisfaction with Smartphones and Tablets, summarizes U.S. Consumers' use of and satisfaction with their smartphones and tablets.
The following key questions are addressed in the new research study:
What mobile phone brands are used by U.S. consumers?
What is the Net Promoter Score for each major mobile phone brand?
What is the Net Promoter Score for the Apple and Android smartphone platforms?
For what activities do U.S. consumers typically use their smartphones?
What smartphone screen size do U.S. consumers prefer?
What are the tablet brands of the surveyed U.S. consumers?
What is the Net Promoter Score for each major tablet brand?
What type of connectivity do U.S. consumers have on their tablets and how do they typically access the Internet when they are at home or on the go?
How important is it for U.S. consumers to have their tablet on the same platform as their smartphone?
How do demographic variables, such as age, gender, and marital status relate to U.S. consumers' perceptions of their mobile phone and tablet?