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Wireless Deadzones Shaping Consumer Behavior
Posted: 11-Jun-2013 [Source: Actiontec Electronics]

[96% of Wi-Fi users are satisfied with their home service in spite of problems or deficiencies, according to this survey.]

Washington DC -- Actiontec Electronics announced the results of its Spring 2013 study on US domestic Wi-Fi habits, revealing a surprising degree of satisfaction with Wi-Fi despite widespread connectivity issues.

The findings were compiled from three independent studies fielded in Spring 2013 from over 1200 participants in the US. The study focused on Wi-Fi trends and the use of connected devices in the home.

The results point to implications for a major correction in satisfaction ratings as whole home multiscreen use increases and Wi-Fi networks strain to meet demands for bandwidth and coverage.

The study also indicated to a lack of education among consumers in troubleshooting and improving Wi-Fi connectivity throughout the home.

"Our study yielded surprising and somewhat worrisome results regarding the incidence of Wi-Fi failure vis-a-vis consumer satisfaction and issue management," said Lesley Kirchman, Sr. Director of Corporate Marketing at Actiontec. "An overwhelming majority of broadband customers appear to be satisfied with weak Wi-Fi signals.'"

Highlights from Actiontec's 2013 Connected Home Study

96% of respondents indicated they were either "somewhat satisfied" or "very satisfied" with the wireless internet in their homes (up from 87%) in 2008

72% reported at least one wireless problem or deficiency in their wireless internet

31% placed the router on an outside wall of the house

67% experienced Wi-Fi dropouts while checking e-mail

65% of gaming consoles are connected via Wi-Fi

76% have used the internet to watch a video at home


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