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BlackBerry Starts Selling Unlocked Smartphones Direct
Posted: 29-Sep-2013 [Source: TechCrunch]

[BlackBerry starts selling unlocked Q10 and Z10 smartphones direct. ]

Darrel Etherington -- "Well that was quick: Not long after T-Mobile announced it would stop carrying BlackBerry hardware in its retail stores (but continue selling them online), the Canadian smartphone maker has revealed a new direct selling model that it likely hopes will shore up that retail channel loss. BlackBerry now offers unlocked Q10 and Z10 smartphones via its own site, for $549.00 and $449.00 respectively.

Those may not be quite bargain basement prices, but they’re cheap enough compared to other unlocked flagship phones from manufacturers like Apple, Samsung, Sony and HTC, and the move is almost certainly tied to BlackBerry’s near-$1 billion write-down on hardware inventory reported last quarter."

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