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Smartphone Sales Accounted for 55 Percent of Overall Mobile Phone Sales
Posted: 14-Nov-2013 [Source: Gartner]

[Lenovo enters third place position in the smartphone market for the first time, following the leader Samsung with 32% and Apple with 12%. Global mobile phone sales are on track to reach 1.81 billion units in 2013, according to the latest Garter report.]

Worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year, according to Gartner, Inc. Sales of smartphones accounted for 55 percent of overall mobile phone sales in the third quarter of 2013, and reached their highest share to date.

Worldwide smartphone sales to end users reached 250.2 million units, up 45.8 percent from the third quarter of 2012. Asia/Pacific led the growth in both markets - the smartphone segment with 77.3 percent increase and the mobile phone segment with 11.9 percent growth. The other regions to show an increase in the overall mobile phone market were Western Europe, which returned to growth for the first time this year, and the Americas.

“Sales of feature phones continued to decline and the decrease was more pronounced in markets where the average selling price (ASP) for feature phones was much closer to the ASP affordable smartphones,” said Anshul Gupta, principal research analyst at Gartner. “In markets such as China and Latin America, demand for feature phones fell significantly as users rushed to replace their old models with smartphones.”

Gartner analysts said global mobile phone sales are on pace to reach 1.81 billion units in 2013, a 3.4 percent increase from 2012. “We will see several new tablets enter the market for the holiday season, and we expect consumers in mature markets will favor the purchase of smaller-sized tablets over the replacement of their older smartphones” said Mr. Gupta.

While Samsung’s share was flat in the third quarter of 2013, Samsung increased its lead over Apple in the global smartphone market (see Table 1). The launch of the Samsung Note 3 helped reaffirm Samsung as the clear leader in the large display smartphone market, which it pioneered.

Lenovo’s sales of smartphones grew to 12.9 million units, up 84.5 percent year-on-year. It constantly raised share in the Chinese smartphone market.

Apple’s smartphone sales reached 30.3 million units in the third quarter of 2013, up 23.2 percent from a year ago. “While the arrival of the new iPhones 5s and 5c had a positive impact on overall sales, such impact could have been greater had they not started shipping late in the quarter. While we saw some inventory built up for the iPhone 5c, there was good demand for iPhone 5s with stock out in many markets,” said Mr. Gupta.

Table 1

Company

3Q13

Units

3Q13 Market Share (%)

3Q12

Units

3Q12 Market Share (%)

Samsung

80,356.8

32.1

55,054.2

32.1

Apple

30,330.0

12.1

24,620.3

14.3

Lenovo

12,882.0

5.1

6,981.0

4.1

LG Electronics

12,055.4

4.8

6,986.1

4.1

Huawei

11665.7

4.7

7,804.3

4.5

Others

102941.8

41.1

70206.8

40.9

Total

250,231.7

100.0

171,652.7

100.0

Source: Gartner (November 2013)

In the smartphone operating system (OS) market (see Table 2), Android surpassed 80 percent market share in the third quarter of 2013, which helped extend its leading position. “However, the winner of this quarter is Microsoft which grew 123 percent. Microsoft announced the intent to acquire Nokia’s devices and services business, which we believe will unify effort and help drive appeal of Windows ecosystem,” said Mr. Gupta. Forty-one per cent of all Android sales were in mainland China, compared to 34 percent a year ago. Samsung is the only non-Chinese vendor in the top 10 Android players ranking in China. Whitebox Yulong is the third largest Android vendor in China with a 9.7 percent market share in the third quarter of 2013. Xiaomi represented 4.3 percent of Android sales in the third quarter of 2013, up from 1.4 percent a year ago.

Table 2

Worldwide Smartphone Sales to End Users by Operating System in 3Q13 (Thousands of Units)

Operating System

3Q13

 Units

3Q13 Market Share (%)

3Q12

 Units

3Q12 Market Share (%)

Android

205,022.7

81.9

124,552.3

72.6

iOS

30,330.0

12.1

24,620.3

14.3

Microsoft

8,912.3

3.6

3,993.6

2.3

BlackBerry

4,400.7

1.8

8,946.8

5.2

Bada

633.3

0.3

4,454.7

2.6

Symbian

457.5

0.2

4,401.3

2.6

Others

475.2

0.2

683.7

0.4

Total

250,231.7

100.0

171,652.7

100.0

Source: Gartner (November 2013)

In the smartphone operating system (OS) market (see Table 2), Android surpassed 80 percent market share in the third quarter of 2013, which helped extend its leading position. “However, the winner of this quarter is Microsoft which grew 123 percent. Microsoft announced the intent to acquire Nokia’s devices and services business, which we believe will unify effort and help drive appeal of Windows ecosystem,” said Mr. Gupta. Forty-one per cent of all Android sales were in mainland China, compared to 34 percent a year ago. Samsung is the only non-Chinese vendor in the top 10 Android players ranking in China. Whitebox Yulong is the third largest Android vendor in China with a 9.7 percent market share in the third quarter of 2013. Xiaomi represented 4.3 percent of Android sales in the third quarter of 2013, up from 1.4 percent a year ago.

Table 3

Worldwide Mobile Phone Sales to End Users by Vendor in 3Q13 (Thousands of Units)

Company

3Q13

Units

3Q13 Market Share (%)

3Q12

Units

3Q12 Market Share (%)

Samsung

117,053.8

25.7

97,956.8

22.7

Nokia

63,048.4

13.8

82,300.6

19.1

Apple

30,330.0

6.7

24,620.3

5.7

LG Electronics

18,030.7

4.0

13,968.8

3.2

ZTE

13,696.4

3.0

16,605.9

3.9

Huawei

13,574.4

3.0

11,918.9

2.8

Lenovo

12,999.8

2.9

7,203.7

1.7

TCL Communication

12,345.6

2.7

9,326.7

2.2

Sony Mobile Communications

9,757.5

2.1

8,202.4

1.9

Yulong

8,801.0

1.9

5,218.5

1.2

Others

156,004.7

34.2

153,701.20

35.7

Total

455,642.3

100.0

431,023.8

100.0

Source: Gartner (November 2013)

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