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Across and IDC research shows lack of suitable WAP services
Posted: 27-Jan-2000 [Source: M2 Presswire]

[WAP services lag behind as focus remains on delivery tools, according to IDC research.]

Stockholm -- "Across Wireless today announced the findings of new research conducted by International Data Corporation (IDC), which reveals that the uptake of wireless application protocol (WAP) by the European mobile market, will be delayed by a lack of appropriate services - leading to disappointment in the marketplace. While WAP will drive the market demand for mobile data services the research indicates that the mobile community may be focusing too much on delivery tools and not enough on the services which users actually want.

"WAP has seen substantial publicity, driven by the handset manufacturers despite the evidence in the research that a lack of handset availability will be one of its delaying factors," said Tim Sheedy, IDC analyst and author of the report. "What we also found is that content is unlikely to meet the expectation generated by the technology hype because of the lack of commitment from developers, conflict with competing technologies and at least with WAP, lack of security."

"This research has confirmed our suspicion that we cannot rely on WAP as the single technology to enable mobile data services in the short timeframe", said Per Lundh, Director of Business Development and Marketing, Across Wireless. "Due to the technology hype, customers have very high expectations of mobile data bringing them secure high quality services. Operators need to address this need now, meaning they have to show a compelling case for mobile data across all technologies." Across Wireless has been working with mobile operators such as Telenor in Norway and Singtel in Singapore to bring Internet based services to phone users despite the technology issues. By placing a 'micro' browser on the SIM card inside existing mobile phones and using the Across Wireless Application Delivery Platform, operators have launched live secure mobile commerce services to phone users via existing GSM phones.

"The Research bulletin, 'European Wireless and Mobile Communications; The Use of Mobile Data in Western Europe: A Market Overview' was commissioned by Across Wireless and precedes the complete IDC report to be published in February.

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