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YOURWAP.com Releases a Personal M-Commerce Service for Mobile Shopping
Posted: 31-Jan-2000 [Source: yourwap.com]

[Shopping service launched for mobile internet users.]

Munich -- YOURWAP.com, pioneer of personal wireless applications, launches your.shopping, the first mobile shopping service for everyday use. For the first time, businesses such as retailers and supermarkets are provided with the opportunity to advertise and directly connect to the wireless consumers via WAP phones in a personal way. YOURWAP.com users will soon be able to select and purchase merchandise from leading retail chains around the world in a comfortable way using their WAP enabled phone. This new service from YOURWAP.com marks it as the foundation for future mobile commerce services providing an open market place for its commerce partners therefore extending the product choices and selections to the YOURWAP.com customer base.

What does your.shopping offer?

Mobile phones increasingly become personal control centers for all areas of our daily life. YOURWAP.com responds to this emerging trend with the release of your.shopping. Your.shopping allows the consumer to store and maintain his own personal shopping requirements by simply using an Internet connection or WAP phone. Shopping for groceries, electronics or wines is now easier than ever as your.shopping keeps track of your lists and will even remind you when your shopping list is due. M-commerce business partners at YOURWAP.com are therefore provided with instant access to a broad range of consumers making your.shopping the ideal place to promote, display and sell merchandise.

How does it work?

The your.shopping user enters a shopping list at YOURWAP.com using personal categories such as electronics, food or books. Suppliers can advertise in each of these categories and offer their products. The personal shopping list displays the names of suppliers for each category. The user can then choose his favorite supplier and connect to the supplier's WAP service or call center. M-commerce partners at YOURWAP.com sell their goods in their own name and responsibility. The rest is very much like ordering a pizza by phone.

The YOURWAP.com Mobile Market Place

Besides phone books and birthday calendars (your.contacts), e-mail accounts (your.mail) and mobile cribs (your.cheats), the addition of the your.shopping service will enhance the wireless experience by another important aspect of our daily life. Without being tied to a place or time, users of YOURWAP.com can organize their personal profile in all areas of life and are able to experience what YOURWAP.com means by "Extending Personal Mobility".

Mobil is "In"

Everything is possible in the future. At YOURWAP.com the individual person becomes the focus point of those possibilities. Technology guru Nicholas Negroponte says: "The mobile phones of today become multi-media terminals which can be used to control almost all areas of the professional and private life." Bernd Ruetzel, Chairman of the Board of Directors at YOURWAP.com emphasizes: "Today, mobility is not only an option but our future. At YOURWAP.com we recognize this challenge and are ready for it!"

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