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Sony to Unveil iMode Digital Camera
Posted: 19-Sep-2000 [Source: Nikkei BP]

[Sony's latest 3.34 million pixel camera can send GIF animations to iMode phones.]

Tokyo -- "Sony Corp. plans to release on Oct. 20 a compact digital camera, the "DSC-P1," with a GIF-format animation generation system.

"The camera also will be able to send animations to an i-mode mobile phone.

"The camera features a CCD with 3.34 million pixels (3.24 million effective pixels), 3x optical zoom lens, Memory Stick slot, and dedicated battery that allows users to take 1,700 pictures in rapid succession. Even with all those features included, the camera is pocket-sized. The viewing angle is equivalent to 39mm - 117mm of a 35mm film camera. The product will retail for 99,800 yen. (107.63 yen = US$1)

"The camera can take both still and moving pictures, and it can generate animation by advancing the frames on the camera. The animation can be transmitted to color i-mode mobile phones.

"Sony says it had a market share of 17 percent and was ranked third in unit sales of digital cameras in the first quarter of 2000. Tsutomu Niimura, president of Sony's Personal Video Company, commenting on the company's aims, said, "By putting the P1 model on the market, we intend to grab a market share of around 30 percent and be ranked first in the market." Under the business plan for using the camera not only in connections with personal computers, but also game machines such as the PlayStation2 and mobile phones, Sony aims at widening the user base to non-PC users as well. The company plans to produce 150,000 units monthly and sell 50,000 units each in Japan, the United States and Europe.

"The DSC-P1 measures 113mm wide by 53.9mm high by 43.8mm thick, and weighs about 250g, including the battery and Memory Stick. The miniaturized lens and substrate make the camera less high and less thick than the existing model "DSC-S70," and the cubic volume is reduced by 44 percent.

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