[Location-based services may be in search of a way onto your handheld.]

by Carlos Grande -- "Location! Location! M-location? New mobile internet services can signal the nearest cash machine or hospital by identifying a caller's position. But for companies jostling in the so-called m-location market, the place to be is anything but clear. Analysts query whether the winners will be publishers, technology companies or mobile operators. Recent deals point to a similar confusion in boardrooms.

"BT Openworld, the carrier's internet service provider wing, is putting money into creating content for mobile services via a $15m investment in wcities, a UK start-up creating city guides for wireless and the web.

"But Orange, the mobile phone operator, this week begins offering customers location services with content that it has not had a role in creating, but which is supplied by a third party, Airflash.

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