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Ericsson strengthens its foothold in the Asian market
Posted: 25-Jul-2001 [Source: Ericsson press release]

[Taiwan's Arima signs Bluetooth licensing agreement with Ericsson.]

Ericsson Technology Licensing AB and Arima, the original design manufacturer from Taiwan, have signed a licensing agreement involving BluetoothTM Intellectual Property (IP). Under the terms, Arima will license Ericsson's Radio and Baseband IP products. Integration into products such as PDAs, handsets and mobile phones is planned to start during next year.

"The agreement falls in line with Ericsson's overall plan to strengthen its foothold in the Asian market," said Maria Khorsand, president of Ericsson Technology Licensing. ". The contract with Arima is a testimony proving our commitment to reach the mass market for all mobile handheld devices."

Ericsson's radio transceiver, designed in 0.18-micron CMOS technology, and the Baseband Core Product, named EBCP CherryRed, will be integrated into most of the products manufactured by Arima, including PDA's, handsets and mobile phones.

"The Bluetooth transceiver from Ericsson provides an exceptionally compact radio solution and since EBCP CherryRed is already qualified the time-consuming qualification work is virtually done," said Mr. Stephen Lee, CEO, Arima. "This together will enable us the fastest, most valuable way of getting Bluetooth capability into our products."

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

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