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Wireless Advertising Association Formally Adopts Standards for WAP, SMS and PDA Advertising
Posted: 02-Aug-2001 [Source: HandyTel]

[Proposals for SMS, WAP and PDA advertising become industry standards following the WAA 30-day review period.]

"Last month, the Wireless Advertising Association unveiled a comprehensive set of proposed standards for WAP, SMS and PDA advertising to a crowd of more than 100 of the industry's top wireless companies. Through unanimous support of WAA member companies, those proposals for SMS, WAP and PDA advertising today became industry standards. The proposed standards were required by WAA guidelines to go through a 30-day review period before a final motion was accepted to adopt the standards.

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