|Benq, Major Asian Handset Manufacturer, Selects Motorola's i.250 GSM/GPRS Platform|
Posted: 17-Jan-2002 [Source: Motorla press release]
[Motorola to provide Taiwanese handset manufacturer, Beng, with its i.250 platform to build 2.5G handsets.]
Austin, Texas -- Motorola, Inc.'s (NYSE: MOT) Semiconductor Products Sector (SPS) today announced it plans to provide Benq Corporation (Benq) (formerly Acer Communication and Multimedia, Inc.), one of Taiwan's leading original design manufacturers of mobile phones, with the 2.5G Innovative Convergence(tm) (i.250) platform. The i.250 platform is a comprehensive silicon-to-software solution for building smart 2.5G Global System for Mobile Communication/General Packet Radio Service (GSM/GPRS) wireless handsets.
The scalable, highly integrated i.250 platform combines an advanced chipset with an unparalleled development environment, field-proven GPRS software protocol, type certification support, and best-in-class system cost to support a complete range of voice-centric, voice/data, and data-centric products. A major advancement in the industry's ongoing effort to enable anytime, anywhere communication for consumers, the i.250 platform provides a solid architectural foundation to original equipment manufacturers (OEMs) and original design manufacturers (ODMs), such as Benq.
Taiwanese ODMs are assuming an increasingly central role in the delivery to market of mobile handsets, as a growing number of leading cell phone OEMs draw heavily upon ODMs to supply everything from phone components to full design and manufacturing services. In a highly collaborative design process, the ODMs translate OEM specifications into reality, lending specialized expertise to refine the designs, cut overall costs, and meet special market requirements. These long-term relationships help the OEM vendors diversify their product lines and get to market quickly. Additionally, because a greater value is placed on embedded intellectual property (IP)-silicon, software, and services provided by total system solution suppliers, such as Motorola-advantages also include more cost-effective manufacturing, along with a scalable foundation for migrating to 3G and beyond.
"We are excited to be working so closely with Motorola to bring leading-edge wireless products to market so quickly," said Irwin Chen, vice president and general manager of Benq's Wireless Business Unit. "With the early adoption of Motorola's i.250 platform, Benq will be able to enhance its competition in the ODM business for wireless devices."
"Benq is a dominant manufacturer of wireless communication devices, and we are pleased to team with a company of their stature," said Pete Shinyeda, corporate vice president of Motorola's Wireless and Broadband Systems Group. "This unique collaboration between industry leaders should help set a new industry standard. The i.250 platform gives ODMs and OEMs foremost capabilities for building their next-generation handset solutions. A key reason why Benq chose this platform is because it reduces system cost and vastly speeds time to market. Given Benq's outstanding engineering capabilities, we look forward to a great alliance."
The i.250 platform is designed to meet a variety of customer needs by providing a comprehensive road map with distinct industry advantages for smaller, lighter, cost-effective wireless products. These advantages include flexibility, offering low, mid and high-tier feature sets; scalability, offering migration paths from 2G and 2.5G to 3G protocols; and connectivity, with Personal Area Network (e.g., Bluetooth(tm) wireless technology), Wide Area Network (cellular) and mobile commerce capabilities.
"Motorola recently hit a technical milestone when it made its first call in Asia with the i.250 platform. We believe that our i.250 GSM/GPRS platform solution will enable ODMs like Benq to maximize both market share and profit margins with next-generation handsets," added Shinyeda.
The worldwide wireless handset semiconductor market is forecasted to reach $26 billion in 2004 (Gartner, Nov. 2001). 2.5G wireless handsets, which have evolved from today's voice-centric 2G networks, provide mobile data rates of up to 115 kbps with GSM tranceivers.
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