Elisa Communications and Nokia have together developed a mobile music service for Emma.fm (www.emma.fm), Elisa's on-line store for digital music, to pilot the commercial distribution of music to mobile devices. The Emma.fm pilot delivers digital music tracks to the Nokia 5510 phone and Nokia Music Player HDR-1 in a protected file format. The service allows customers in Finland to pay for purchased tracks via their mobile phone bill. Other methods of payment include Internet banking and credit cards. The service opens for commercial use on January 18, 2002.
The music bought from the online music store is downloaded to the user's computer and then transferred to the device. When users download a track for the first time, they receive the Emma Player, which allows them to manage their tracks and transfer them via their PC to their Nokia 5510 or Nokia Music Player. Currently, the service is available only to customers in Finland.
Wemppa Koivumoki, Managing Director of EMI Finland, believes that the pilot is a very important extension to the Emma.fm service. "This kind of distribution of music is one of the most potential areas of growth. This trial should generate vital information and experience in this new area of business for all record companies involved."
"With this service, we are piloting a new business model. We believe that mobile music will be an important area of digital services and that customer convenience is key. This particular business model offers users the convenience of paying for purchased music content directly via their mobile phone bill. The Emma.fm music service represents a good start for the mobile music business," said Ilkka Raiskinen, Vice President, Mobile Applications and Services, Nokia Mobile Phones.
Emma.fm has received prizes in many multimedia contests. The service was the winner of the eBusiness category in the Euro Prix 2001 contest. Emma.fm has been recognized for its payment system, well-functioning user interface and network quality.