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New VAS Media Solution for all MMS Systems
Posted: 30-Oct-2002 [Source: LightSurf press release]

[Motorola and LightSurf announce new media solution giving consumers the ability to share multi-media picture messages with anyone regardless of network standards, file format or device type.]

Libertyville, IL and Santa Cruz, Calif. -- Motorola, Inc. and LightSurf Technologies, Inc., the leading provider of technology, solutions and integrated managed services for Instant Imaging and mobile multimedia, today announced the availability of a new media solution that allows operators to extend the multi-media messaging experience beyond traditional MMSC capabilities to include enhanced picture-messaging for mobile and Internet environments - via new MMS-capable phones, legacy handsets and PCs.

The new Motorola/LightSurf solution gives consumers the ability to move beyond today's phone-to-phone messaging, enabling them to share highly personalized multi-media picture-messages with anyone in the world - regardless of network standards, file format or device type.

Combining LightSurf's Value-Added Services Solution (VAS) built on the company's acclaimed Instant Imaging technology with Motorola's Mobile Services Cafe business model, the media solution gives operators complete Web-based functionality and enhanced third party content integration services for MMS systems. The complete media messaging package equips operators with fun and easy to use applications that let consumers create multimedia picture-messages and share them instantly with any other graphics-capable, Internet-ready device. The solution includes:

Media management tools for easy organization and storage of images and audio clips into personal or public albums;

Options to annotate images and audio clips with titles, descriptions, and time-stamps;

Extensive enhancement tools (image correction and entertainment features) to allow end users to personalize their content;

Web-based services to enable customers to compose, enhance and manage MMS messages;

A Multimedia Library through complete third party content integration including the ability to provide both "push" and "pull" services and the option to add third party content to MMS messages;

Media Download Services to allow users to download ring tones and LCD wallpaper "Motorola is committed to providing our operator customers with innovative and proven world class solutions that deliver in reliability, scalability and functionality," said Mike Bordelon, Corporate Vice President and General Manager, Global Product Marketing & Planning, Motorola PCS. "And our partnership with LightSurf helps us do just that. The media solution we've created together gives operators the ability to provide a radical, picture-messaging experience to their mobile users."

"Multimedia Messaging Services (MMS) presents an excellent platform for wireless operators to offer value-added services to their customers and increase average revenues per customer," said Philippe Kahn, chairman, co-founder and CEO, LightSurf. "Our goal in teaming with Motorola lets us quickly deliver intelligent solutions for MMS systems - compelling applications that are fun, easy to use and allow people to communicate visually with friends, family and colleagues instantly."

Due to LightSurf's enhanced transcoding capabilities, the media solution also allows operators to give consumers an enhanced multimedia experience by guaranteeing a perfect picture sharing experience for all wireless and wired, Internet enabled devices (i.e., new MMS handsets, existing legacy handsets, or PCs). This provides a significant opportunity for operators to boost ARPU and maximize their MMS investments by extending the messaging experience to a broader audience, widening their MMS user-base on day one of implementation.

In addition, premium revenue-generating services are available through E-Commerce and fulfillment services that support functionality such as shopping carts for photo processing. The solution also offers Digital Rights Management support.

The media solution can interact directly with existing network interfaces over network-operator defined APIs, ensuring rapid and tight integration with Operator infrastructure. Integration Points include MMSC, SMSC, WAP Push Proxy Gateway, SMTP, Billing, Third-Party Content Integration (Static and Dynamic), Authentication & Provisioning, Reporting, Customer Care, Rating and Address Book.

Operators can immediately equip their existing MMS systems with the Motorola/LightSurf media solution. The media solution is available for deployment by Operators as an ASP, MSP, or Server Software license agreement.

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