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Siemens invests in Chinese start-up
Posted: 16-Jan-2003 [Source: Siemens Mobile Acceleration]

[Siemens moves to improve its wireless marketing presence in China through investment in the start-up Mobile2win.]

Munich -- Today Siemens Mobile Acceleration announced its next investment: Mobile2win, a start-up company with innovative mobile marketing solutions, is the second investment in the Chinese market. Mobile2win creates new interactive marketing channels based on mobile technology. It offers companies with recognized brands low-cost communication channels and the ability to integrate consumers in contests and marketing campaigns, given their permission. With this investment Siemens Mobile Acceleration broadens the mobile business by supporting a new leading edge wireless solution and enabling the company to enter the Asia-Pacific market.

Mobile2win was formed in the fall of 2002 through the spin-off of the mobile marketing division of Contests2win, an interactive brand-marketing agency with 250 clients in India and China. Contests2win has conducted innovative mobile marketing campaigns for leading Fortune 500 companies such as Coke, McDonalds, Pepsi Foods, Nokia, Sprite, and Siemens. Mobile2win creates marketing campaigns, sales linked promotions, and customer relationship management (CRM) solutions on SMS, MMS, and K-Java platforms. By using Mobile2win's innovative wireless solutions brand oriented companies integrate an interactive element in their marketing campaigns. The company is for example Coke's wireless marketing partner and manages McDonalds' wireless consumer rewards club, McFun, in Shanghai and Beijing.

Following the now finalized investment round for the start up, the principal shareholders in Mobile2win are Siemens Mobile Acceleration, Softbank China Venture Capital and Contests2win India. Over the next year, Mobile2win plans to launch mobile marketing operations in several other Asian countries including India, the Philippines, and Thailand.

"Mobile2win is poised to use its brand marketing expertise, state-of-the art technology and rich media skills to emerge as a future global player in the interactive wireless marketing space. Siemens, with its global reach, technology expertise, and strong relationships with operators worldwide, is an ideal partner to assist us in accelerating our growth," says Ranganath Thota, CEO of Mobile2win.

Dr. Dietrich Ulmer, President & CEO of Siemens Mobile Acceleration, says: "Siemens Mobile Acceleration identifies promising startups with wireless technologies and supports them with financing and unique services, especially in terms of using Siemens global sales channels. We expect marketing experts to adopt new, innovative ways to reach consumers. Mobile2win meets this demand by offering a new and attractive channel aimed at the primary focus group for marketers to young and trendy consumers. Leveraging the resources of Siemens, we will support the plan to take this model to other markets throughout Asia-Pacific."

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