Openwave Systems Inc. today introduced Openwave Voice MMS. This solution combines the power of voice and data while removing the barriers associated with person-to-person voice messaging such as cross carrier interoperability and message addressing. Voice MMS helps drives MMS usage and adoption - creating a differentiated and revenue generating service for operators.
Openwave Voice MMS is built on proven IP based multi-media messaging platform and utilizes MMS transport for delivering voice-messages. The Openwave multi-media messaging architecture offers a flexible and feature rich platform to enable operators to offer services such as Voice MMS, personalized web applications, and rich third party content. Openwave has over two years of market experience with multi-media messaging technology and currently supports millions of active subscribers. In total, Openwave estimates that its technology has powered over 12 billion multi-media messages sent to date.
In addition to enhanced call answering capabilities, Openwave Voice MMS delivers voicemail to the handset over MMS, providing users with a simple means of utilizing a mobile phone's address book to reply, forward, compose and address voice messages. Openwave Voice MMS enhances the user experience by increasing communications options-enabling users to act on an alert seamlessly with a text, multimedia message or a voice call
"Openwave Voice MMS augments the traditional call answering business with person-to-person messaging making it easier for users to reply, forward and compose voice messages," said John Yuzdepski, vice president and general manager, messaging group for Openwave. "Enhancing the user experience increases conversational dialogue, airtime, and message traffic-all leading to greater subscriber loyalty and increased revenue for Operators."
"Messaging is the engine that will drive mobile data usage across multiple service offerings. Making messaging an experience that is integrated with other applications on mobile phones will be the key to accelerating adoption, " said Mark Lowenstein, managing director of Mobile Ecosystem. "Voice MMS represents an opportunity for operators to deliver a differentiated service that integrates voice and text features, ultimately helping to increase voice and data transactions."
Openwave Voice MMS is built on open standards. The Openwave Voice MMS uses the 3GPP/3GPP2 interoperability standards to communicate with the MMSC. Openwave is committed to interoperability testing and has partnered with many leading handset providers to ensure compatibility with the widest array of handsets.