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O2 Announces UK Mobile Video Trial
Posted: 17-Apr-2003 [Source: O2]

[O2 to test mobile video with its customers in efforts to launch mobile video service later this year.]

O2 is about to conduct a mobile video trial with its customers using its existing mobile data network to help create a mobile video service planned for launch later this year. O2 has selected 350 of its customers to take part in the trial that will begin at the end of this month.

Dave McGlade, CEO O2 UK said: Mobile Video is a natural addition to the range of services we already offer like Media Messaging and the O2 Games Arcade and fully exploits the technology we have available today. We want to develop a range of communications and entertainment services that our customers really want and trials like this give us the opportunity to listen to our customers and get crucial feedback."

O2's Mobile Video trial aims to encourage experimentation with its range of services and will give trialists the unique opportunity to download or stream video content free of charge during the six week period. This trial will use some of the most advanced UK mobile phone technology through the latest mobile phones - the Nokia 7650, Nokia 3650 and the O2 xda.

During the six week Mobile Video trial period, O2 will showcase a range of services including the ability to create and send your own video clips. Using the built in camera of the Nokia 7650 and Nokia 3650, you can record up to 10 seconds of video and send it to another video capable phone or email address, using O2's existing Media Messaging service.

The trial will also offer the opportunity to browse, select and download video clips via a special trial WAP portal. The content providers will include Sky delivering regularly updated news, sport, weather and entertainment. Once selected, the clip will be 'streamed' or downloaded on to the customers mobile via the O2 mobile data network.

O2 is also leveraging its sponsorship of Arsenal football club and the England Rugby team. Arsenal fans will be able to get exclusive Arsene Wenger interviews and post match highlights whilst rugby followers will have access to footage of England rugby internationals.

Last month, O2 announced a trial the world's first 'music over mobile' service using existing mobile data (GPRS or 2.5G) technology. The O2 music service will enable customers to select, retrieve and store the latest chart hits via their GPRS-enabled mobile handset onto a specially designed 'digital music player' - and start listening in around 12 seconds. Starting in May 2003 in the UK and Germany, the music trials are expected to lead to the launch of a commercial service later this year. O2 is partnered by global brand MTV and the largest music providers in the world, including BMG, who will provide track listings for new chart releases as well as pre-releases.

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