NEC America, Inc. (NEC), a leading provider of innovative communications products, solutions and services, announced today that AT&T Wireless will become the exclusive carrier for NEC's 515 High Definition Mobile (HDM) handset.This strategic alliance combines AT&T Wireless' powerful next generation network with NEC's global experience in handset development and manufacturing. With the 515 handset, NEC will provide AT&T Wireless customers an exciting end-user experience through enhanced game play capabilities, and multimedia messaging in a compact, stylish, clamshell form factor. Using AT&T Wireless mMode, customers will have simple access to downloadable games and ring tunes that exploit this device's rich capabilities.
NEC's High Definition Mobile handsets feature advanced technologies such as DoJA, a version of Java , created specifically for the mobile environment in a partnership between NTT DoCoMo, Inc. (NTT DoCoMo) and Sun Microsystems. It also enables high-quality personalization through a 40 polyphonic ring tune capability.
By combining voice and data with interactive, feature-rich functionality, the NEC 515 offers users an elevated mobile experience. Additionally, the handset's large, 64K color display and entrenched Java(tm) capabilities result in an impressive gaming interface, while dual processors enable lightning-fast game play, without impacting incoming calls.
"Our alliance with AT&T Wireless will allow users of NEC's High Definition Mobile phones to enjoy the benefits of a larger screen size, increased display clarity and customizable applications on a high-speed GSM/GPRS network." said Noboru Sakata, General Manager of the Wireless Engineering Division at NEC America, Inc. "Our multiple key press, which allows players to perform two in-game actions at once, i.e. shooting and moving, and processors will offer customers an excellent vehicle for intensified mobile game play."
"With the addition of NEC America's 515 High Definition Mobile phone to our line of mMode phones, AT&T Wireless customers can enjoy a unique user experience," said Phil Osman, executive vice president-Mobile Multimedia Services for AT&T Wireless. "By offering a handset featuring a state-of-the-art color display and polyphonic ringer, our customers can really enjoy the ultimate in wireless game play."
The NEC 515 High Definition Mobile phone will be available on July 28, 2003. The phone comes pre-loaded with several games, including baseball and Star Diversion a top down vertical shooting game from Dwango Wireless.