Motorola Inc.'s (NYSE:MOT) Semiconductor Products Sector is supplying high-speed, low-power chipsets to enable an advanced wireless adapter accessory for use with Nintendo's Game Boy Advance and Game Boy Advance SP. This fusion of Nintendo's leadership in the portable gaming market and Motorola's own wireless communication technology together create wireless gaming history; enabling a revolutionary portable gaming experience for users. The 2.4GHz radio frequency (RF) chipset enables up to five players to play each other wirelessly, allowing for flexible, mobile game playing. The wireless adapter with the new Game Boy Advance software "Pokemon FireRed" and "Pokemon LeafGreen" will be launched in Japan first half of 2004.
The Motorola chipset contains a 32-bit RISC architecture baseband processor and a power-saving RF transceiver in the globally available 2.4GHz Industrial, Scientific and Medical Band spectrum. This technology offers robust performance with a high-speed data rate, utilizing a TDMA (time division multiple access) communication protocol to provide game users a fast receive-and-respond capability similar to a wired experience.
Motorola's chipset also features radio signal interference prevention and low power consumption ensuring users a long battery life for extended game play. In addition, advanced technology and packaging techniques of the solution allow for integration, reducing the size of the Nintendo wireless adapter accessory for convenient mobility.
Satoru Okada, general manager, research and engineering department of Nintendo Co., Ltd. stated, "Motorola's wireless chipset realizes high-speed and low-power consumption. This is one of the most important solutions for portable gaming. Furthermore, Motorola's wireless experience, such as, their antenna technology enabled us to develop a new wireless game system. Motorola also provided extensive contribution not only in IC development, but considerable system engineering support. This accomplished a high quality wireless gaming system. Game Boy Advance users will experience a new style of gaming and comfort."
Scott Anderson, president and chief executive of Motorola's Semiconductor Products Sector commented, "Collaboration with Nintendo, a leader in the consumer entertainment market, allows us to further demonstrate our embedded wireless leadership. We have provided Nintendo a full wireless system solution focused on the end-user. I am confident this will significantly improve the game-playing experience and as a result, attract many veteran and novice game enthusiasts to Nintendo's offerings."
This is the latest product in Motorola's portfolio for the gaming market and builds on the company's wireless expertise. Motorola provides game device manufacturers hardware, software and accessories that enable the entertainment and gaming market to take products to market quickly and intelligently.