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Apple Expands 3GPP Support with QuickTime 6.5
Posted: 19-Dec-2003 [Source: Apple]

[Apple announces QuickTime 6.5 for creation and playback of rich multimedia content for both CDMA 2000 and GSM allowing users to share high-quality video, audio and text across these two networking technologies worldwide.]

Cupertino, Calif -- Apple today announced QuickTime 6.5, the industry's first mainstream media architecture for the creation and playback of rich multimedia content for both CDMA 2000 and GSM wireless networks. Expanding its support for mobile multimedia standards to include both 3rd Generation Partnership Project (3GPP) and 3rd Generation Partnership Project 2 (3GPP2), QuickTime 6.5 enables users to share high-quality video, audio and text across the two predominant wireless networking technologies worldwide. QuickTime 6.5 will add to the existing popularity of QuickTime 6, which has already had over 175 million downloads in less than 18 months since its release.

QuickTime 6.5 delivers extensive support for the 3GPP and 3GPP2 standards, including Advanced Audio Coding (AAC), Adaptive Multi-Rate (AMR) and Qualcomm Code Excited Linear Predictive (QCELP) audio codecs, MPEG-4 and H.263 video codecs, 3G Timed Text, native .3gp and .3g2 file formats as well as support for Movie Fragments, which provide mobile operators and content providers with the advantages of real-time streaming within their existing web infrastructure.

"QuickTime 6, with MPEG video and AAC audio, is by far the most popular version of QuickTime ever distributed, with over 175 million copies downloaded and counting," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "The new QuickTime 6.5 adds enhanced support for 3GPP and 3GPP2 mobile networks bringing state-of-the-art audio and video content to the latest wireless services."

"Over 6.5 million KDDI and Okinawa Cellular customers can now use QuickTime 6.5 exclusively to create and play back 'EZmovie' content on their desktops taking advantage of both our popular AMC format and the 3GPP2 standard," said Makoto Takahashi, vice president and general manager of KDDI's Content Business Planning Department, Solution Business Sector. "We also recommend QuickTime 6.5 as a preferred tool for professional content creation for our 3G 'CDMA 1x WIN' and 'CDMA 1x' video streaming and video download service."

Additional features of QuickTime 6.5 include cross-platform Unicode text support, enhanced DV playback, and performance improvements for iMovie, iDVD(tm) and Final Cut Pro. QuickTime 6.5 is available immediately as a free download for Mac and Windows users at www.apple.com/quicktime.

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