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Survey indicates consumers more likely to purchase Samsung phones
Posted: 24-May-2004 [Source: Brand Keys National Survey]

[A US national survey reports consumers more likely to buy a Samsung wireless handset during the next 18 to 24 months with preferences based, in part, on design and functionality.]

Dallas, TX -- Samsung Telecommunications America was identified as the wireless phone manufacturer whose devices consumers are most likely to purchase during the next year and a half to two years, according to the results of an independent national survey by Brand Keys. The survey predicts consumers' purchasing habits across a range of products and services. For the wireless phone category, consumer preferences were based, in part, on phones' design and functionality.

The Brand Keys survey is a leading-indicator of customer loyalty to specific brands and highlights Samsung as the number one mobile phone manufacturer in customer loyalty. Brands that ranked number one in their categories are those whose customers felt were best able to meet or exceed their expectations. As a result of this number one ranking, Samsung was awarded the Brandweek Customer Loyalty Award 2004 powered by Brand Keys, making it the only wireless phone manufacturer to receive this honor for three consecutive years.

Since its U.S. debut in 1997, Samsung remains the fastest growing brand among wireless manufacturers, and currently holds the number two position in revenue among wireless phone makers.


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