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Sharp to manufacture hiptop devices for Danger
Posted: 25-Jul-2004 [Source: Danger]

[Sharp and Danger to work together on the development, manufacture and distribution of hiptop(R) devices in North America and Europe.]

Palo Alto, Calif. -- Danger, Inc. and Sharp Corporation announced that they have agreed to a business partnership. Under this partnership, the two companies will work together closely on the development, manufacturing and distribution of hiptop(R) devices in North America and Europe. Based upon the license of Danger's hardware reference design and client software, Sharp will manufacture, market and distribute jointly-developed products that connect to Danger's service infrastructure -- Danger's hosted client-server technology which optimizes the transfer of data over wireless networks, resulting in a compelling user experience and efficient use of network resources.

The business collaboration between Danger and Sharp meets the needs of both companies and is expected to generate a synergistic effect on their combined worldwide business for wireless operators. Danger has long stated an interest in securing major branded manufacturers to manage the hardware aspects of its business, and to enable the company to focus on its award-winning software and services for wireless carriers. Sharp Corporation has recently expanded its mobile handset business in Europe and is focused on continued expansion in both European and North American markets.

While working closely with Sharp on hardware innovation, Danger will advance its core software and service business through developing and offering value-added content and applications via its Premium Download Manager (also called "Catalog"). Danger's hiptop Development Platform enables in-house and third party developers to create applications and content which end-users can purchase on hiptop devices. Since its launch in April of 2004, the Catalog has generated unprecedented ARPU rates for wireless operators.

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