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T-Mobile HotSpot service checks into Red Roof Inns
Posted: 24-Aug-2004 [Source: T-Mobile USA]

[T-Mobile's HotSpot Wi-Fi network becomes available at Red Roof Inns as part of their $200 million national renovation program.]

Bellevue, Wash. & Dallas -- Accor's Red Roof Inn today becomes the newest venue partner to join T-Mobile's growing network of nationally recognized brands offering the T-Mobile HotSpot wireless broadband service. T-Mobile HotSpot, the wireless broadband unit of T-Mobile USA, will provide Red Roof Inn with common area and guest room access to the largest carrier-owned, commercial-grade Wi-Fi network in the United States.

The growing T-Mobile HotSpot Network in the U.S., when combined with T-Mobile international affiliate locations, allows for wireless broadband access at over 7,000 locations worldwide.

Red Roof Inn's addition of T-Mobile HotSpot service is part of the chain's overall strategy to reinvent the brand and upgrade the customer experience. The cornerstone of Red Roof Inn's reinvention is a $200 million national renovation program, commitment to guest service and a new, redesigned logo to reflect the brand's numerous enhancements. Interiors will now have a contemporary, European-inspired look along with new design elements like an ergonomic, executive-style work chair, L-shaped desk and built-in microwave and refrigerator in Business King rooms to provide comfort and convenience to mobile business professionals.

In addition to providing guests with a premium, reliable Wi-Fi service, Red Roof Inn realizes that network security is also high on the wish lists of their business travelers and corporate I.T. managers. One of the many reasons Red Roof Inn selected T-Mobile was its industry leadership with respect to supporting customers' security solutions such as corporate virtual private networks and personal firewalls. This leadership position will be further enhanced with the planned launch of the 802.1x security protocol across the entire T-Mobile HotSpot network.


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