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Ringtone helps promo Eminem's new Encore CD
Posted: 16-Nov-2004 [Source: Mobliss]

[A free ringtone of Eminem's release "Just Lose It," is available to purchasers of the limited collector's edition.]

Eminem will help make wireless waves for his Encore album through an exclusive free ringtone offering in the limited collectors' edition of the CD, released last Friday, November 12. Purchase of the special-content CD will enable visitors to download a free ringtone of Eminem's lead release, "Just Lose It," at Eminem's official website, www.eminem.com/shadychristmas.

Employing Infotects, Inc.'s CDKey technology, Mobliss and Interscope Records partnered to create the ringtone promotion to allow music fans to interact with the much-anticipated CD on different levels. The free "Just Lose It" ringtone rounds out a set of bonus content on the 200,000 Encore collectors' edition units that also includes 25 glossy photo inserts, full album lyrics and special packaging.

"As people are quick to embrace personalized content on their mobile devices, it's created another avenue for artists to reach their fans," explains Tom Parrish, Mobliss senior vice president, music and downloads. "The Eminem ringtone offering is significant because it incorporates a mastertone offer from a major artist into the CD packaging for mainstream marketing and distribution. This is just the beginning of many new partnerships with forward-thinking artists to deliver fans the best in mobile entertainment."

A continuous wireless content trendsetter, Mobliss empowers the Eminem ringtone promotion through a sophisticated CD bonus-content protection system by CDKey to easily authenticate users and deliver the ringtone to compatible handsets and wireless carriers, including T-Mobile, Cingular and Sprint.

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