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EarthLink and SK Telecom partner to form MVNO in US
Posted: 26-Jan-2005 [Source: Earthlink]

[SK-EarthLink, a joint venture between US-based EarthLink and Korean operator, SK Telecom, announced. New partnership will be a US nationwide MVNO offering innovative wireless voice and data services.]

Atlanta and Seoul -- EarthLink, Inc. and SK Telecom, Korea's leading mobile communications company, today announced a definitive agreement to form a joint venture to market wireless voice and data services in the U.S.

The new entity, to be called SK-EarthLink ( www.SK-EarthLink.com ) and capitalized with $440 million of partner investments over the next three years, will be a non-facilities-based nationwide mobile virtual network operator ("MVNO"). SK-EarthLink will combine the competitive advantages of its parent companies to deliver, for the first time, an innovative suite of wireless services and applications that meet the information, entertainment and communications needs of U.S. consumers.

The joint venture marks SK Telecom's first ever strategic partnership to enter the U.S. market to grow its worldwide subscriber base. SK Telecom is one of the world's most advanced wireless carriers, with more than 18 million customers and over 50 percent of the mobile services market in South Korea. The Seoul-based company offers state of the art wireless voice and data offerings including interactive gaming, video streaming and location-based services.

EarthLink has more than five million subscribers and has been a leader in delivering award-winning Internet services for 10 years. Most notably, EarthLink is the first major ISP to offer a permission-based spam fighting feature and other innovative tools that block pop-up ads, spyware and phisher sites. EarthLink was also the first major ISP to become an MVNO, beginning with a wireless data service in 2000, and then launching a wireless data/voice solution in 2004.

"The wireless and Internet worlds are colliding, and neither will be the same again," said EarthLink founder and director Sky Dayton who will serve as chief executive officer of the SK-EarthLink joint venture. "In South Korea, kids on the street are using their mobile phones to listen to music, watch TV, video conference, locate their friends and access the Internet -- as well as make voice calls -- as opposed to the U.S. where the mobile experience is primarily about talking on the phone. Americans are living in the past. Utilizing emerging 3G networks and harnessing the explosive growth of Wi-Fi, SK-EarthLink will take the wireless experience in the U.S. to a new level."

By combining resources and personnel, SK-EarthLink is well-positioned to compete in the rapidly growing wireless voice and data market.

EarthLink has a leading U.S. Internet brand, a subscriber base that fits the target customer group, established sales channels with a presence in over 18,000 retail stores, existing MVNO partnerships with major wireless operators, Wi-Fi experience, network data centers and billing capabilities. SK Telecom brings the world's foremost expertise in developing and implementing 3G technology and other cutting edge applications, distributing handsets currently unavailable in the U.S., marketing wireless applications and services, and world-class research and development facilities.

Under the terms of the agreement, EarthLink and SK Telecom will each have a 50 percent ownership stake in SK-EarthLink. EarthLink and SK Telecom will each appoint three members to the six member board of directors.

Subject to customary conditions, the closing under the definitive agreement is expected in March 2005. In the coming months, SK-EarthLink will announce details concerning its 2005 timetable for product launches.

The current business plan for SK-EarthLink provides that the initial joint venture capitalization will satisfy future funding requirements until the joint venture is generating sufficient free cash flow to fund continuing operations. The business plan also contemplates that the joint venture could generate approximately 3.0 million net subscribers and revenues of approximately $2.0 billion by 2009. This business plan reflects EarthLink's and SK Telecom's recognition of the opportunities presented by the SK-EarthLink joint venture. However, the business plan is not intended by EarthLink as a projection of future results.

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