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Advertisers take a bite out of Bluetooth
Posted: 04-May-2005 [Source: Media Week]

[Media Week looks at the growing trends in Bluecasting - broadcasting advertising over Bluetooth.]

By Sean Hargrave -- "Business class travellers are used to being offered peanuts and miniature-sized drinks as they wait for a flight, but now visitors to BA's lounge at Heathrow are being offered something far more revolutionary.

As Volvo adverts are looped on plasma screens, travellers with the Bluetooth facility on their mobile phones turned to "discoverable" have a message beamed to them asking if they would like to download a clip of each of the seven adverts - the series where television viewers see snippets of conversations in cars about becoming an astronaut or surfing above sharks," among others."


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